Wednesday, April 21, 2010

How To Sell A Harley

There is a Harley dealer off of 501 heading toward Lititz that has an interesting advertising campaign. FREE STUFF. Every so often their sign changes to let you know what free goodies you will get if you purchase a Harley.

In February it was a free dozen roses. I can just picture the guy coming home flowers in hand. He says to his wife "I got these for you.". She giggles with delight and asks "What's the occasion?". He gets close lowers his voice and says "Three years of motorcycle payments baby.". Of course he then spend the next 2 days picking out thorns from his head, face and neck.

Later it was a free shovel. Quite appropriate considering we had just gotten 6 feet of snow. Though you probably would have needed the shovel to get out of the house to go buy a Harley, but still nice idea.

Then there is their current sign. Free Speedo. OK if that is what fires you up to get out on the road on a brand new Harley, then great. Just one request from the rest of us. DON'T WEAR IT WHEN YOU ARE OUT RIDING! The sight of some guy in a Speedo on his Harley...well let's just say it wouldn't be pleasant.

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